imagine a life of a perfect shopaholic. Prada pants in Nose heels with Gucci bag and Padini jacket; prancing proudly in Loreal makeup and expensive hair-do. not to mention diamond watch and Benz 4 seater. life is good. great comfy and awesome social status. love the attention and respect that people throwing at me. the first look of people when they found out i own the latest Apple product. whoo! simply soul-satisfying...
what would you say about shopaholics? or those who brand-cautious? or maybe people who just get excited seeing normal stuffs with famous brand logo on it? there existence of people who are particular about branded gadgets or stuffs. from watches to nail polishes, makeup to vehicles, from cloth lines to shoe & heels and even slippers. you name it. there are all sorts of luxurious brands in which mostly costly that we can think of. though its expensive, the comfort, ease, pleasure and status that it may give confidence and boost your self esteem. to some, it gives relief feeling from middle-class struggle routine.
let us just forget about the few positive stuffs that famous (or i must say overpriced) brands can gve us. try to think about your thought just after looking at a sporty Adidas shoe. Or cutting edge Iphone. Or maybe stylish Versace tops and even luxurious gourmet experience at Mandarin Oriental. All these are some of the esperience that we want to have. Just for fun. For self satisfaction. Without a mark, we are mentally drawn to a mass-money-sucking institute for purchasing overpriced daily materials. Leaving us behind just being materialistic and totally unaware of the subliminal mind manipulation - just like the baby here:
the temptation of earning branded (im not referring to mere quality products here) stuff for a price that is capable to feed a child is really unavoidable for some. Mostly our thoughts of branded material would be "Do i look great in this?", "Im going to look fabulous and rich in this get up" and etc..but we fail to think alot more issues behind it. Want a clue? Say about the labor work issue, the poor wages to third world country citizens, crime against wild life, disobey of environmental rules, serious capitalism of private sector, extra-profit earned by companies, corruption and political dirt that go along with global franchising, the reckless behavior of certain famous companies towards society benefits and even religious restriction to some extent. There could be even more than these.
Some Brands that i personally find its overpriced |
It is sad to stay in a world that at some places people drink fine taste of specially fermented wine and at the same time in some corner of earth unlucky people merely gulping saliva to quench thirst. We are too overwhelmed by the pleasure that a material can give till it made us blur on the humanitarian and environmental issues behind the making of that material. Im sure you are aware of the problems that I have just mention here (in itallic). Despite all that, some still stand valiantly in our pathetic world.
I am not about to start a revolution against these brands or somewhat similar (as I myself using Hewlett Packard Notebook in my Pierre Cardin shorts whilst sipping fine taste of Bru coffee), but I wish people do realize the harm that we are capable of doing just by buying some expensive products. Some level of civic consciousness and basic exposure of capitalism (so much more) need to be implanted in all. To those who are reading this, learn, teach and pay much heed about the issues that these famous brands capable of hiding. And to those corporate giants who i a way responsible for my dissatisfaction (and reading this) : SHAME ON YOU!
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